Sunday, 7 December 2008

Advertising Spin

I just found this website from Stanford University which houses all the campaign ads from Presidential Elections. Going through each ad for the 2008 US election I find it amazing that the content of most of the ads are 'spin' rather than real discussion or examination of policy or issues. The use of dramatic music or soundtrack, editing, voice overs and selective information (in the form of quotes and soundbites) are all used to portray the opposing candidate negatively or claim the opposing candidate has carried out negative actions.

Browse through yourself to see what I mean;
http://pcl.stanford.edu/campaigns/2008/index.html

1 comment:

Yvonne said...

Spin has been around for ages...even the seller that puts the best wares in front to get customers attention is spinning in some way.political spin as it affects a supposed democracy is a topic for the here and now.interesting blog saema.